Designing Brand Identity
  • Publisher : John Wiley & Sons
  • Release : 11 October 2012
  • ISBN : 9781118418741
  • Page : 336 pages
  • Rating : /5 from voters
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Download or read online book entitled Designing Brand Identity, was written by Alina Wheeler and published by John Wiley & Sons in pdf, epub and kindle format. This book was released on 11 October 2012 with total pages 336. A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity


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