Switch
  • Publisher : Currency
  • Release : 16 February 2010
  • ISBN : 9780307590169
  • Page : 320 pages
  • Rating : 4/5 from 45 voters
CLICK HERE TO GET BOOK

Download or read online book entitled Switch, was written by Chip Heath and published by Currency in pdf, epub and kindle format. This book was released on 16 February 2010 with total pages 320. Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.


Switch

Switch Author: Chip Heath,Dan Heath
Publisher: Random House Canada
Relase: 2010-02-16
ISBN: 9780307373878
GET BOOK

The Switch

The Switch Author: Beth O'Leary
Publisher: Flatiron Books
Relase: 2020-08-18
ISBN: 9781250295675
GET BOOK

Switch 2

Switch  2 Author: Stjepan Sejic
Publisher: Image Comics
Relase: 2015-11-25
ISBN: PKEY:SEP150580
GET BOOK

Bait and Switch

Bait and Switch Author: Sharon Healy-Yang
Publisher: TouchPoint Press via PublishDrive
Relase: 2018-08-23
ISBN: PKEY:6610000098439
GET BOOK

Switch 1

Switch  1 Author: Stjepan Sejic
Publisher: Image Comics
Relase: 2015-10-14
ISBN: PKEY:AUG150506
GET BOOK

The Switch Image

The Switch Image Author: Lorenz Engell
Publisher: Bloomsbury Publishing USA
Relase: 2021-04-22
ISBN: 9781501349294
GET BOOK

Switch

Switch Author: A.S. King
Publisher: Penguin
Relase: 2021-05-11
ISBN: 9780525555520
GET BOOK

The Switch

The Switch Author: James W. Clement
Publisher: Simon and Schuster
Relase: 2019-12-31
ISBN: 9781982115418
GET BOOK